The purpose of this article is to analyse  cultural and economic aspects of Lithuanian film industry in the twenty-first century. The article discusses the film  industry‘s  cultural, symbolic and economic capital. To achieve the study objectives and determine the viewer’s attitude towards the national film industry, a quantitative questionnaire survey involving 448 people was carried out. The survey results show that the average viewer believes that Lithuania’s creators do not take into account their needs and do not create a strong marketing  activity.