Transformation of Culture in Creative Industries: How Media Culture Work

Jūratė Černevičiūtė


The Creative Industries issues in Lithuanian cultural policy are known as tools for revival, renewal and enhancement of local culture and arts. Trying to answer these questions participants are giving answers from different points of view, reflecting positive and negative evaluations of impact of Creative Industries and media culture on local culture and arts. This paper analyzes and highlights transformation of culture and impact of media culture on individual's and communities' identities in Creative Industries and media culture, analyzing theoretical and empirical research issues in communication studies, cultural studies, cultural production sociology and cultural politics fields.


Article in: English

Article published: 2011-04-06

Keyword(s): creative industries; media culture; consumer culture; media influence; reflexive accumulation; commercial intertextuality

DOI: 10.3846/coactivity.2011.08

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Coactivity: Philosophy, Communication / Santalka: Filosofija, Komunikacija ISSN 2029-6320, eISSN 2029-6339
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