Creativity Process Management Tool „O Generator“

Rolandas Strazdas
Žilvinas Jančoras


The article deals with the creative skills development needs, development of a creative team, benefits and advantages of being a creative company. In the article creative process, creativity stimulation, ideas generation, innovation development and implementation methods and tools are analysed. The article presents the creativity process management tool “O generator“ and provides practical recommendations for its usage.


Article in: Lithuanian

Article published: 2011-10-13

Keyword(s): creativity; idea generation; innovation; creativity process management tools

DOI: 10.3846/coactivity.2011.12

Full Text: PDF pdf

Coactivity: Philosophy, Communication / Santalka: Filosofija, Komunikacija ISSN 2029-6320, eISSN 2029-6339
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