Mistakes of Performance in Social Roles Creation

Andrius Pulkauninkas (Vilnius Gediminas technical university, Lithuania)
Rusnė Kregždaitė (Vilnius Gediminas technical university, Lithuania)


Roles and performances created by theatre methods are not just the genre of the stage. Creation of the roles is transforming into to social sphere and in this case it is important to identify, understand and analyse these processes. In this article the definitions of performance are explained. Performance, as the method of expression, is analysed in various contexts: social roles creation in politics, in social markets and marketing tools. It is impossible to avoid the performance in social roles, but it is possible to understand how it is functioning. If person has abilities to notice the manipulations in marketing or politics, he will not be influenced by them. This article analyses cases of performance in various contexts, the mistakes in the roles creation and interpretation are revealed.

Article in: Lithuanian

Article published: 2017-02-23

Keyword(s): performance; politics; marketing; social networks; social roles.

DOI: 10.3846/cpc.2017.239

Full Text: PDF pdf

Coactivity: Philosophy, Communication / Santalka: Filosofija, Komunikacija ISSN 2029-6320, eISSN 2029-6339
This work is licensed under a
Creative Commons Attribution-NonCommercial 4.0 License.