Political Marketing in the Context of Communication: the Concept, Functions and Tools

Valdas Pruskus (Vilnius Gediminas Technical University, Lithuania)


The article analyses the phenomenon of the political marketing. It introduces its concept and functions. There are discussed the main tools of the political marketing and the possibilities of their usage in creating the image of the political product (idea, project) rendered by the politician. There is revealed the significance of the image visualisation and information technologies.

Article in: Lithuanian

Article published: 2015-10-01

Keyword(s): image; politics; political marketing; political services; functions of political marketing; positioning, segmentation.

DOI: 10.3846/cpc.2015.223

Full Text: PDF pdf

Coactivity: Philosophy, Communication / Santalka: Filosofija, Komunikacija ISSN 2029-6320, eISSN 2029-6339
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