Fashion and Personal Expression of Individuality in the Comtemporary Consumer Society

Ieva Valivonytė (Vilnius Gediminas Technical University, Lithuania)


The article deals with the concept of creative industries, fashion and its prevalence among consumer society. It analyzes the evolution of consumer culture and its relationship with fashion as well as fashion and style concept of value. The article represents theorist’s insight and reflection on the consumer society and the search for individuality in vogue. Also it reviews the role of fashion in the consumer society as diverse and complex phenomenon, which with the certain character and non-verbal language communicates about some of their values and their impact on the user and groups.

Article in: Lithuanian

Article published: 2015-07-15

Keyword(s): individuality; creative industries; culture; fashion; style; consumer; society.

DOI: 10.3846/cpc.2015.197

Full Text: PDF pdf

Coactivity: Philosophy, Communication / Santalka: Filosofija, Komunikacija ISSN 2029-6320, eISSN 2029-6339
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