“Creative Industries” Strategies in Soviet Lithuania: Packages of Mass Consumption Goods

Eglė Jaškūnienė (Vilnius Gediminas Technical University, Lithuania)


The article explores the Soviet mechanism of including the creative potentials into formation of economical and ideological policy strategies. Research aims to examine, how mass media and culture theories of Walter Benjamin, Frankfurt school and British Culture studies reflect the situation of mass culture in Soviet system. Case study is based on Lithuanian package design of 1960–1970s.

Article in: Lithuanian

Article published: 2015-07-15

Keyword(s): photography; graphic design; communication; creative industries; package; Soviet art; visuality.

DOI: 10.3846/cpc.2015.185

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Coactivity: Philosophy, Communication / Santalka: Filosofija, Komunikacija ISSN 2029-6320, eISSN 2029-6339
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